Feel free to skip Content and Term if you don’t have a need for them. But definitely get in the habit of always using Medium, Source, and Campaign consistently. Many analytics tools assume that all three are used together.And by skipping one, you can create data gaps in your reporting....
Example:utm_term=best-hiking-shoes, utm_term=air-jordan-1 Campaign Content: Use this to differentiate between ads or posts on the same platform. It can be very useful for A/B testing different ad formats or ad copy. You can also use it to track link placements. Even though this UTM ...
Term: Termis an optionalcampaign related fieldthat can be used for keyword content, target audience, customer list or another field that is determined in your UTM structure (e.g. jacket keyword, email list, retargeting). Recommendation:When using term, make sure there is a consistency between ...
Explanation:Identifies a specificadvertising campaign. Examples: Kids toys Kids strollers Example Values: utm_campaign=kids_toys utm_campaign=kids_strollers Optional Parameters (Use When Necessary) utm_term Explanation:Identifies thekeywordspaid for in paid keyword campaigns. Example Values: utm_term=runni...
utm_term = keywords 这个是针对 google search 的. Setup UTM in Google Ads 参考:YouTube – UTM Tracking in Google Ads (Templates + Custom Parameters) Setup Campaign URL Options Setup Tracking Template and Custom Parameters tracking template 长这样 ...
utm_campaign* Name of your campaign. Some exmples (click to use):blackfriday,cybermonday,giveaway utm_medium* The ad medium. Some popular mediums (click to use):banner,textlink,email,button utm_term Optional parameter. A specific keyword (CPC related). Some examples:wordpress-hosting,business...
You don’t need to use all UTM parameters in all links. UTM links require three main UTM parameters (source, medium, and campaign). These three parameters work for most use cases. The other two main parameters (content, and term) are optional parameters that generally come into play when ...
This UTM was originally used to automatically define the keywords and search term targeted in Google Search Ads campaigns. In other words, it broadly answered the question, “What did someone type into Google when they clicked our ad?” Today, Google Ads has automated the reporting of keywords...
The utm_term parameter is a UTM key used to pass information about the campaign term (typically a paid search keyword) to GA4. The value assigned to this key is usually the keyword you are bidding on. For more details on utm_term:utm_term – Campaign Term – manual_term in GA4 & Big...
utm_term – optionally used mainly in search campaigns, this parameter captures the keywords or search terms that led users to your site. Why UTM Tags Matter in Email Marketing Using UTM codes in your emails is a simple but great way to see how well your campaigns are performing. They prov...