Whenever working with a new team or site, I always start with a basic Google Spreadsheet. Then I build a few columns that have dropdown selections, especially for medium and source. I’m paranoid about forcing consistency for those two values. And then I let folks fill in the campaign and...
链接中的utm_so..有时我们会对下面这种链接的某些字段好奇,它们的含义是什么?https://githubuniverse.com/?utm_source=github.zhihu.com/question/48724061)详见:https://www.zhihu.com/question/48724061
utm_source：代表渠道来源，比如来源PC/WAP，百度，搜狗，360，看自己需要什么：utm_medium：也是渠道来源，SEM，SEO，。。。utm_campaign：可以区分城市，区分时间什么的 qhl：就是具体的关键词，搜索词
https://example.com/product-page?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=ad_variant1&utm_term=discount 在这个示例中,我们清晰地标识了广告的来源是Facebook,媒介方式是点击付费(cpc),广告活动名称是春季促销(spring_sale),广告内容是广告变体1(ad_variant1),关键词是折扣(...
Campaign Source*表示流量来源，显示访客来自哪个网站，例如Tiktok， Google，Facebook等。Campaign Medium*...
首先应该明确这些UTM参数的含义,它们分别是utm_source、utm_medium、utm_term、utm_content和utm_campaign。它们分别代表着流量来源的渠道,例如是搜索引擎、社交媒体、电子邮件营销、横幅广告等等,是我们需要跟踪和优化的关键指标。 当我们在优化产品时,可以使用UTM参数来跟踪和评估不同的推广渠道和广告策略的效果,从而达...
Campaign Source:Groups all of your data into one campaign within your analytics account. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. This is a required component and appears as:utm_source=googlemybusiness ...
Some UTM Examples: Campaign By using the UTM code below, you'll be able to easily track website traffic and see which links were most effective in promoting your 30% discount offer. It's a great way to measure the success of your marketing efforts and make data-driven decisions. Example...
首先应该明确这些UTM参数的含义,它们分别是utm_source、utm_medium、utm_term、utm_content和utm_campaign。它们分别代表着流量来源的渠道,例如是搜索引擎、社交媒体、电子邮件营销、横幅广告等等,是我们需要跟踪和优化的关键指标。 当我们在优化产品时,可以使用UTM参数来跟踪和评估不同的推广渠道和广告策略的效果,从而达...
utm_campaign=spring_sale 添加一个例子: utm_source=zhihu 投放的渠道是知乎; utm_medium=article 媒介是一篇文章; utm_campaign=product 这篇文章是产品介绍系列的; utm_content=0811-tool 文章内容是「8.11 编辑,介绍工具」; utm_term=tool 文章的关键词是「tool」; ...