(2014) Understanding customers' repeat purchase in- tentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24, 85-114.Chao-Min C hiu, Eric T .G .W ang,Yu-Hui Fang, Hsin-Yi Huang.Understandingcustomers’ repeat purchase ...
Hedonic and utilitarian value: the role of shared responsibility in higher education servicesWhile on-campus student housing availability has been shown to improve retention, the interdependence between students and providers in creating the value of campus living has not been explored. This paper, ...
While general merchandise discount retailers have always posed a competitive threat by offering high levels of utilitarian shopping value and economic efficiency, they have recently begun to focus on providing shoppers with high levels of hedonic value (Zimmerman and Hudson, 2005; Duff, 2005; Embry,...
Additionally, we did not find any evidence that trait-reward seeking modulates task-irrelevant hedonic (vs. utilitarian) value processing. Our findings show that the value of both hedonic and utilitarian goods is commonly represented in the ventral striatum, and indicate that the value construct ...
Online opinion leaders should be used to promote the experiential (hedonic) and functional (utilitarian) value of products and services over different online forums. In this article, we describe how online opinion leaders can serve appeal leadership functions, serve knowledge leadership functions, and ...
across,value,shopping,internet,categories,fulllment,hedonic,utilitarian,product Disciplines Business|SocialandBehavioralSciences PublicationDetails Francis,J.E.&White,L.(2003).Utilitarianandhedonicvalueacrossfulllment-productcategoriesof Internetshopping.AMAServSIGServicesResearchConference2003Chicago:AmericanMarketing ...
Author Correction: Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI studyFUNCTIONAL magnetic resonance imagingNUCLEUS accumbensAn amendment to this paper has been published and can be accessed via a link at the top of the paper....
1. Many factors contribute to the growth of a nation. Among those factors, the role of small and medium enterprises (SMEs) plays a decisive role. This is more instrumental, especially, when we cons...
This study investigates the effects of Iranian consumers’ variety-seeking buying tendency and price sensitivity on utilitarian and hedonic value as influencing factors on shopping experience for Manto and Shirt shoppers in the Iranian market. The main c
Online opinion leaders should be used to promote the experiential (hedonic) and functional (utilitarian) value of products and services over different online forums. In this article, we describe how online opinion leaders can serve appeal leadership functions, serve knowledge leadership functions, and ...