The benefits of this research can be used by marketers as information before the implementation of marketing strategies. So, understanding consumer behavior can stimulate sustainable marketing and marketing performance.M. D. HaikalA. LinardiM. Ernestine...
9 RegisterLog in Sign up with one click: Facebook Twitter Google Share on Facebook Utilitarian Dictionary Thesaurus Medical Legal Encyclopedia Wikipedia Related to Utilitarian:Kantian,Utilitarian ethics Apersonwhobelievesmoralactionsmustprovidethegreatestgoodtothegreatestnumberofpersons.Utilitariansemphasizethecons...
One possibility is that this futuristic vision of heaven-on-earth should be promoted by marketing professionals, image consultants and branding specialists. The proposal that utilitarian ethicists should resort to the techniques ofMadison Avenueto educate the wider community is likely to be met with a...
In this Section, an analysis under the light of Utilitarian principles is performed. Jeremy Bentham is best known for his theory of utilitarianism, which argues that the ethical value of an action is determined by its ability to promote the greatest happiness for the greatest number of people. ...
- 《Journal of Travel & Tourism Marketing》 被引量: 7发表: 2004年 Internet Usage Purposes and Gender Differences in the Effects of Perceived Utilitarian and Hedonic Value Previous research on both hedonic and utilitarian value has focused considerable effort on outcomes. Few studies compare the ...
The social factor (personal image) is highlighted as a primary factor in the selection and device usage, where the actual market and product marketing are increasingly stimulating utility as a social value. Identifying the mobile phone as a utilitarian product based on kind of service and proposed...
Twitter Google Share on Facebook Utilitarianism (redirected fromUtilitarian ethics) Dictionary Thesaurus Medical Legal Encyclopedia Related to Utilitarian ethics:Kantian ethics,Deontological ethics Utilitarianism The philosophy holding that moral actions must provide the greatest good to the greatest number of ...
This paper, therefore, draws on theories from marketing and education to investigate the role of shared responsibility in educational service outcomes (perceived utilitarian value, perceived hedonic value, satisfaction, and positive word-of-mouth) in the context of university housing. Analysis using a ...
By comparing the perceptions of shopping value, the study provides retailers with knowledge to better assess their current marketing strategies and to inform future strategic initiatives. Section snippets Utilitarian and hedonic shopping value Research suggests that the shopping experience provides consumers ...
The social factor (personal image) is highlighted as a primary factor in the selection and device usage, where the actual market and product marketing are increasingly stimulating utility as a social value. Identifying the mobile believe that the utilitarian market changes its meaning when a certain...