Direct interaction with your audience – Your business can use the comments, reactions, and messages on Facebook to interact directly with its audience. Plus, you can use its advanced advertising tools to reach specific demographics, locations, interests, and behaviors. Insights and Analytics –Fac...
Over the past few months, we’ve recommended using Facebook advertising to grow a business or event Facebook page to a number of clients. When we’ve done this, our clients have usually said “How do we achieve this?”. Because it isn’t as intuitive as it perhaps might be, and beca...
Wait, before you throw in the towel and quit your MLM business because you just knew Facebook was going to be your ticket to success, let’s talk about how to be consistent, create interest and curiosity and not annoy all of your friends, end up blocked or in Facebook Jail! Using Fac...
First, I want to acknowledge that not everyone is on Facebook for personal interaction. The beauty of approaching Facebook marketing from a business standpoint is that you can keep the two sides of your life pretty much completely separated. While you can’t use Facebook anonymously, you ca...
Recently, scholars have researched source effects of ambiguous or unidentified others on product evaluations in an online environment. For example, Holzwarth et al. (2006) found that using ambiguous adoi:10.1007/978-3-319-26647-3_77McDowell PorterMatthew Lastner...
Saving face on Facebook: Privacy concerns, social benefits, and impression management Use of online social networks is nearly ubiquitous. Use of these services generally entails substantial personal disclosure and elicits significant privacy... DW Wilson,JG Proudfoot,JS Valacich - 《Communications of ...
Fortunately, there’s an advertising tool that lets you use the customer data you already have to find more high-converting prospects: Facebook lookalike audiences. Keep reading to learn what they are and how you can use them to ramp up your digital business. What’s a Facebook Lookalike Au...
A promoted pin is a way of advertising your product on Pinterest to a wider target audience. Promoted pins, or Pinterest ads, work just like Facebook ads. We recommend running promoted pins on your best-selling products to increase your sales even more. When making promoted pins, you will ...
Many businesses that invest in Facebook advertising have no idea which ads are working and which aren't, or don't know how to track their return on investment. Creating a custom report layout in Ads Manager lets you focus on the Facebook ad data that matters most to your business. ...
The aims of this research were to know: the usage of YouTube and Facebook Advertisement, the effectiveness of YouTube and Facebook Advertisement, and how to maximize the usage of YouTube and Facebook Advertisement. This research was using qualitative research method. Jenny Doan, the founder of...