Remote studies are often less expensive, faster, more convenient, and more inclusive than in-person research. They can also lead to high-quality, in-depth findings -- when used correctly. Learn how to avoid common pitfalls and run a flawless remote study. ...
The data that you source from Google Analytics is no substitute for in-depth user research, but taking an analytics-first approach to research will help you build strong foundations. If you’d rather take a step back and learn a little more about Google Analytics first, then check out my ...
Effective user research is key to successful product management. Learn which techniques you should be using and what to focus on.
1. Perform User Research to Listen to CustomersFor a successful business venture you need to hold the clients’ opinions in high regard. Ignoring what the customers say sets you up for failure since you cannot tell their pain points. Listening to your clients can provide insights into improving...
USER INTERVIEWS 17 Why do you do user research? We chatted with Caitria O’Neill, Senior UX Researcher at Google, about what makes a good research report. She talked about the importance of bringing tangible information about users and their choices to the top of stakeholder’s minds. She ...
I understand that Google does do user research, but not in a way that it is able to share publicly. My first suggestion is therefore that Google look at the way it conducts and collects user feedback, so that it is able to share the outcomes of that research without risking the anonymit...
Au’s experience at Google, where user research was completely separate from the design process when she joined, was the catalyst for her to adopt a more integrated approach. As she noted on theGameThinking podcast, “I felt like it created too much of a waterfall process. There wasn’t ...
Whenever I start working with a new team, I have to — quickly! — diagnose what they need and how I can be most useful. The impact and usefulness of my UX research hinges on my understanding of their…
The Complete Guide to Using Google in Libraries, Vol. 2 is the second work in a two-volume set edited by Carol Smallwood. The first volume focused on instruction, administration, and staff productivity, while volume 2 covers research, user applications, networking, and searching. The purpose ...
The data that you source from Google Analytics is no substitute for in-depth user research, but taking an analytics-first approach to research will help you build strong foundations. If you’d rather take a step back and learn a little more about Google Analytics first, then check out my ...