用户体验地图User Experience Map 用户体验地图也被叫作User/CustomerJourney Map，它是用户增长策体系的一部分，是产品优化的重要工具。它就是通过画一张图，用一种讲故事的方式，从一个特定用户的角度出发，记录下他与产品或者服务进行接触、进入、互动的完整过程，直观的展示用户在产品使用过程中的情绪曲线，帮助我们...
这个体验周期可能是全局首尾相连 (entire end-to-end experience) 的旅程图,也可能是聚焦在具体细节表现短短的几分钟的旅程图。 research-based journey map 以调研为基础的旅程图 assumption-based journey map 以现有认知经验为基础的旅程图 以一手调研数据为基础进行产出的旅程图通常会对项目发展有更好的指导意义;...
Wondering how to get started with user journey mapping?Theuser journey map, also known ascustomer journey maporuser experience journey mapis a way to visually structure your knowledge of potential users and how they experience a service.
03峰终理论(peak-end rule) Summary: Cognitive biases change the way that we recall past events. The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends. --Fromhttp://ungroup.com 我们把生活中的经历记为一系列的快照 (snapshots) ...
high-level journey map 全局旅程图 detailed journey map 聚焦特定时间周期的旅程图 旅程图的基本框架包含不同体量的体验周期的各个阶段。这个体验周期可能是全局首尾相连 (entire end-to-end experience) 的旅程图,也可能是聚焦在具体细节表现短短的几分钟的旅程图。
深入解析用户体验与服务设计中的必备工具——用户旅程图(User Journey Map)。它以叙事性与视觉化特性，帮助团队更全面地理解用户视角与需求。用户旅程图直观地展示了用户在一段时间内与产品或品牌接触的所有点，以及这些接触点所涉及的频道信息。用户旅程图基于三个主要维度分类：现有体验流程、理想体验流程...
User ExperienceUser ResearchDesignUser Journey MapMethodCompanies are more and more interested in providing a positive user experience (UX). The aim is to offer a smooth and pleasant experience with the application at hand. As UX consultants, we often face the following basic questions at the ...
Align and enhance customer experience across all touchpoints with our platform. Start with personas and journey mapping software, then scale your initiative. Use our online tools to collaborate, establish a hierarchy, and track key metrics. Trusted by Ca
Summary: Cognitive biases change the way that we recall past events. The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends. From ungroup.com 我们把生活中的经历记为一系列的快照 (snapshots) ,而不是一个完整的事件目录。我们的大脑...
A Customer Journey Map Template is where you can see your customer experience, understanding their pain points so you can build products they love.