This chart shows the share of US digital display ad spending that goes to the Facebook-Google duopoly, which accounts for more than half of spending. It also breaks out the share that goes to Facebook vs. Google.
some of the president-elect’s promises would also lead to increased government outlays. Tariffs will bring in some additional revenue, but retaliatory action by trading partners could result in additional spending by the federal government, a dynamic we saw play out in the president-elect’s firs...
EPS edged up 8% to $6.56, topping views for $6.34. Revenue climbed 4% to $16.26 billion but missed the expected $16.4 billion mark. However, IBD notes the company upgraded guidance to a full-year EPS of $26.40-$26.70, up from a prior estimate of $26.00-$26.30. Revenue expectations w...
In 2024, radio advertising revenue in the United States and Canada will amount to an estimated 15.9 billion U.S. dollars. The source projected that the value would grow by around 2.5 percent in four years, reaching 16.3 billion dollars by 2028. The values include online radio and exclude sat...
Twitter will derive more than half (55%) of its total US ad revenues from video in 2018. This year, video ad revenues will grow just over 12% to $633.3 million. That gives Twitter an 8.1% share of US social video ad spending, and a 2.3% share of total video spending. Its share ...
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We provide evidence from a nationally representative survey on Americans' willingness to pay (WTP) for a carbon tax, and public preferences for how potential carbon-tax revenue should be spent. The average WTP for a tax on fossil fuels that increases household energy bills is US177 per year....
Disruptive forces are creating opportunities for consumer-packaged goods (CPG) companies to modernize revenue growth management (RGM) by magnifying complex, action-oriented analytics. To gain industry advantage, we believe such actions can generate benefits equal to three to five percent o...
Financial metrics:Gross margin, or the percentage of total revenue that exceeds the cost of goods sold (COGS); along with burn rate, or the rate at which your company is spending its cash reserves. (Back to top) Join the Salesblazer community. ...
By the end of 2020, podcast ad spending in the US will reach $782.0 million, up 10.4% from last year, giving it a 21.0% share of the US digital radio ad market. And in 2021, spending will jump nearly 45% to $1.13 billion.