Upstream vs. downstream marketing are two marketing strategies that can be used to help your business grow. Learn how they can benefit your business.
Both upstream and downstream marketing are integral components of a successful business strategy, each playing its unique role in the lifecycle of a product. Upstream marketing sets the foundation for a product’s development by focusing on long-term goals and market needs, while downstream marketing...
Upstream marketing focuses on understanding and influencing the desires of the consumer over time, while downstream marketing aims to drive near-term sales.
AsThomas Insightsreports, the “Upstream” in a supply chain includes all activities related to the organization's suppliers: those parties that source raw material inputs to send to the manufacturer. The “Downstream” in a supply chain refers to activities post-manufacturing associated with distrib...
- Downstream refers to the filtering of the raw materials obtained during the upstream phase. This means refining crude oil and purifying natural gas. The marketing and commercial distribution of these products to consumers and end users in a number of forms including natural gas, diesel oil, ...
For example, upstream participation of LNG buyers, who have strong downstream marketing force and know each customer's need in detail, enables "strategic LNG purchase", through which LNG projects can capture end-user's demand difficult to obtain with the conventional terms and conditions.Megumu ...
aidentify potential partnerships for upstream and downstream integration and strategy 辨认潜在的合作为上游和下游综合化和战略[translate]
awith its business strategy and priorities for the future "more upstream and downstream" 正在翻译,请等待...[translate]
Fan, Aliza
Building upstream supplier capabilities for downstream customization: The role of collaboration capital Offering highly customized products and services is an attractive strategic option for firms in business‐to‐business (B2B) markets. However, as effective... S Madhavaram,K Hall,AK Ghosh,... - 《...