MCDM的课程方向为Marketing, Content Strategy, User Experience Design, Social media Contribution, Visual Communication, Video Production等方向。 还可以选5分系内不同专业的课和10分系外课程,商学院和 Human Centered Design and Engineering都是很受欢迎的系外课。课程相对来说不是很难,但很拓展视野。有时是ind...
Robert Rose, CMI’s chief strategy officer, brings his Content Marketing Master Class seriesright to you,to work at your own pace, no matter where you are. With11 core learning sessionsplus additional content from top industry leaders, CMI University allows students to advance their practice of...
Marketing Strategy有很多的business framework、多角度的行业知识，同时涵盖了市场营销的量化和质化知识，并...
Details at www.JoinDU.com/mtp BONUS #3 – Complimentary 1 on 1 Strategy Session BONUS #4 – Complimentary 10 Hours of Virtual Assistant Services from 123 Employee to Help You With Your "Content Marketing"BONUS #5 – "Blogging Systems Workshop" Here's Your Invitation to Attend the "Content...
marketing strategymarketing planningUnited States of AmericaPurpose – Extending a previous study of business schools across the USA, this further analysis of the research data aims to investigate the organizational deployment of the selection of strategic marketing initiatives prescribed by a national ...
IMC 1: Marketing Strategy这门课可以说是marketing一个大集合，从如何确立市场地位，如何制定市场营销策略...
When it comes to aligning your social strategy with your marketing funnel, Rob recommends identifying what you hope to achieve at each stage of the funnel and how social can support those goals. At the awareness stage, one primary goal for The University of Newcastle centers around recruitment....
VI. CONCLUSIONS Summing up the points emphasized in the article, it should be noted that university Internet marketing is in developmental stage. The university, developing a customer-centric strategy, will succeed in virtual environment, attracting maximum number ofapplicants and prospective students. ...
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(McAlexander and Koenig,2010). Especially for universities whose survival depends on external stakeholders, developing a strong brand should be an important component of their marketing strategy (Watkins and Gonzenbach,2013). In recent years, such universities have turned to trademark institutional ...