UNIQLO has always believed that physical channels (stores) are of great value to consumers. The main role of O2O is to provide services for offline stores, help offline stores increase sales, and achieve effective promotional results, and each transaction can be tracked. As early as April 2013,...
As for UNIQLO's real O2O strategy, it is an attempt to introduce users to its new stores through preferential promotional information and geo location functions in App and WeChat. It is understood that at present Uniqlo Online channels in China have only opened the brand official website and ...
thanks to the excellent performance of summer clothing sales and annual promotional activities, the first double-digit growth was achieved in June. At the same time, UNIQLO's Japanese stores and online stores in June were also ideal for passenger traffic,...
Unlike many companies that have stepped up online construction and reduced the number of offline businesses, UNIQLO has stepped up the pace of laying shop under the line, but is speeding up. This unconventional play has made UNIQLO a more mature O2O model among apparel retailers. < /p >...
application UNIQLO APP. Users can find information about their nearest stores, contact modes, business hours and sales range through location service in this application. Users can also find the route to shop by means of navigation tools; this application will push promotional messages to consumers ...