In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. In this article, we are going to cover the ins and outs of the TikTok algorithm, and how to leverage it to get more users looking at your brand’s content. The princi...
How To Go Viral on TikTok: Understanding the Algorithm for 2025 Read our complete guide that shows you how to go viral on TikTok by leveraging the algorithm and creating engaging content that captivates your audience. On this page About going viral on TikTok Understanding the TikTok algorithm Ti...
The TikTok algorithm is a social construct that exists due to a range of psychosocial, socioeconomic, and sociopolitical experiences that are utilized in narratives about what is perceived by the platform's users as "algorithmic." Through a qualitative analysis of 100 TikTok videos, this article ...
TikTok TikTok’s Research Audience shows you how many unique users have viewed your content.This is the same as reach on other social media channels. Total Video Views is the same as impressions. It tells you how many times your video has been viewed but doesn’t differentiate between unique...
An Overview of TikTok Algorithm in Ad Targeting TikTok doesn’t just focus on bringing the most relevant content to the For You Page. Still, it aids marketers in leveraging their TikTok Ad campaigns. Why is TikTok’s Algorithm effective for both organic and paid content? Content curation anchor...
but rather general TikTokers. Both accounts were identified by searching incel-adjacent key terms in the TikTok search bar. Whilst the specific terms ‘incel’ and ‘blackpill’ were banned, searching for the term ‘lookism’ revealed multiple results out of which the two accounts were selected...
transactions. Platforms’ increasing use of content curation algorithms further complicates these relationships. The growing ability of platforms such as TikTok to effectively promote content on a large scale without the involvement of influencers alters the power dynamics between influencers and the ...
Love them or hate them, analytics are one of the most important parts of Instagram marketing. And when it comes to Reels, analytics are a complete game-changer. It’s no secret that over the recent years, Instagram has been chasing the success of its rival TikTok. Instagram head Adam Mo...
Douyin: Has a global counterpart, TikTok, which is immensely popular worldwide. Algorithm and Content Distribution: Kuaishou: Uses an algorithm that promotes more diverse content, often giving visibility to new and lesser-known creators. Douyin: Employs a sophisticated algorithm favoring viral and tren...
Second, in February 2021, 11 Dutch political parties and four online platforms (i.e., Facebook, Google, TikTok, and Snapchat) voluntarily signed a Code of Conduct for online political ads, which aims to avoid the spreading of misinformation, as well as refraining from psychological profiling ...