Do opposites attract? Understanding opposition in promotionPromotionAd executionContrastOppositionVisual complexityOpposition is defined as the practice of pitting two seemingly opposing views in a promotional
As Hymes (1986: 50) insightfully observes, they "do us Politeness in the COVID-19 era 15 the service of naming diversity" but the disservice of reducing it to polar opposites. Thus, through dichotomies, diversity is attenuated if not lost (Hymes 1986: 49), possible similarities are ...
Scholars in the field emphasise the importance of reconciliation of opposites (Adam, 2016), open and crit- ical transdisciplinary inquiry (Brown, 2010; Colucci-Gray et al., 2013), and holistic think- ing (Lehtonen et al., 2019). While variations of some of these approaches have been ...
to get at that whole. They chose to focus on Jung's notion of opposites and force choices between equally valuable psychological opposites. They also added a dichotomy to help reveal the type pattern. The result was sixteen types, each indicated by a four-letter code such as ENFP or ISTJ....
Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory Journal of Retailing and Consumer Services, 35 (70) (2020), pp. 102-396 Google Scholar Tang, 2017 L. Tang Mine your customers or mine your business: The moderating role of ...
Here disconnection and connection are a continuum and not opposites because the distress captured within the concept of Solastalgia is rooted in the person's strong connection to the place that turns to disconnection when it is altered. It is situational and context-dependent Albrecht, 2012; ...
The Sensing vs. Intuition dichotomy charts the information processing capacities of all human beings. Within the Myers and Briggs typing system, your possession of one or the other of these functions will determine how you absorb information, and what yo
the INTJ synthesizes. Ni comprehends the world in a framework of opposites; good cannot exist without evil, true without false, and since they both comprise part of the same cohesive whole, the negation of one would automatically negate the other. To rigidly sort concepts into one pile or ...