BRANDED Alissa Quart’s novel should have had a warning label on the front stating‚ “Would you like to know what’s really going on around you or just keep living your life.” While reading this novel I felt like I was being led by Morpheus‚ showing me the world after ingesting ...
The focus of this research istowardexamining the teenager's preferences and choice behavior; furthermore assess the preferences of the teens towards branded and unbranded products and their awareness regarding branded/Unbrandedproducts. Information was collected from 320 different school students in Pakistan...
“Consumers are hungry for entertaining or educational content,” concludes IPG Mediabrand’s Clark. “Generally, if content is branded by a product or service, the consumer is less likely to feel it’s authentic — and they are less likely to share or like it. Branded content tends to app...