ST. LOUIS -- Nutrition has become a powerful marketing tool for Ukrop's Super Markets, the family-owned independent based in Richmond, Va. While all shoppers may not want to buy sugar-free desserts or chicken salad made without mayonnaise, there is a small but significant number who come to...
This study was conducted in order to observe and describe the ways in which Senge's five disciplines are realized at Ukrop's Supermarkets Inc. in Richmond, VA. Ukrop's was an ideal organization to examine for several reasons. They are a medium-sized, successful with a strong commitment to ...