Candidates with master’s degree or those who are appearing in their final year of master’s exam or those who are waiting for their results can apply for this exam. However, candidates have to pass their master’s degree to be considered eligible for the award of Junior Research Fellowship...
This study provides a cross-platform UGC research framework that can guide effective cross-platform marketing management by shedding light on the role of UGC in reducing customer-perceived risk and its impact on online sales of experiential products. Keywords: cross-platform UGC; sentiment analysis; ...