including theplunge in sterlinghelping those overseas revenues (collected in dollars); its heavy weighting in energy, commodities and financials; and the relatively strong performance too of defensive staples in consumer products — such asUnilever— and health care — such asAstraZeneca. ...
Her time as a category manager at Heinz foods, and later as a consultant at New Solutions, advising clients such as Unilever and Kellogg, taught Hawes that it can be difficult for big companies to experiment and exploit innovative niches, such as frozen baby food....
Success of the re-launch of the laundry tablets of Unilever PLC; Changes in the marketing and product management departments of major brands; Illustration of the decline in the popularity of apparel company Gap Inc.MazurLauraMarketing (00253650)...