Uber argues that its new look would “…provide consistency, highlight information and make our brand easy to recognize.” While Uber’s new logotype and website design might be aligned with this goal, its new app logo is not; the new logo is far less recognizable as representing the Uber...
On January 27th,a partnership specialist at Uber sent Martz’s colleague a nondisclosure agreement and asked for an e-signature. The NDA was broad in scope, requiring Altamonte keep secret "any technical or business information" regarding Uber, or else face a potential lawsuit that could put th...