The sample consisted of folks from a Qualtrics panel with approximately 215 people per group. So, does moving to a dichotomous rating scale affect internal consistency? Here are the average internal consistencies (i.e., coefficient alphas) for 2-point (Agree/Disagree), 3-point, 5-point, ...
This study was conducted online and an online survey website was created through Qualtrics. Participants were given an informed consent notice and then directed to either the gay male imagery print ad condition or to the lesbian imagery print ad condition. Before participants were exposed to their...