Maybe you’ve heard terms like “nano influencers” and “micro influencers” but aren’t quite sure of what they mean. Maybe you’re a brand looking to get into influencer marketing and need to brush up on your knowledge of influencers. Whatever your reasoning for wanting to know more a...
While celebrities are one of the types of influencers you can consider, they might not give you greatinfluencer marketing ROI. Think about it this way: a lot of people follow them to see the latest updates, such as a concert tour. Here, most people won’t engage with the content. They...
From defining the term “influencer” to covering what professional influencers do, how they get paid and why brands should get on board with influencer marketing, we’re going to go over everything you need to know about the social media influencers of today. Table of contents What is an ...
That’s where understanding the different types of influencers comes in; having an idea of what size and type of creator you’re looking for will make the discovery process infinitely easier. Collaborating with different types of social media influencers that have a following close to your target...
Shane Barkerdigital strategist, brand & influencer consultant sees live streams as a huge success:“Live streaming and video in general is becoming incredibly popular, particularly with the growth of social media, so it's no surprise to see live-stream videos are doing so ...
Influencers are popping up all over the place. It makes sense consideringinfluencer marketing ROIis one of the highest among traditionaldigital marketing channels. But what's the difference between types of influencers? Which influencer is best for your marketing campaign? How do you find the righ...
The most popular types of blogs and what makes them successful. From food and fashion to lifestyle blogs, we’ve outlined topic ideas, templates and examples.
1. Social Media Influencer Influencers are unlike all the other positions we cover in this post. You can’t simply brush up on your CV and apply for an influencer’s job. Instead, you have to earn that title. And, once you have reached that level of popularity, you can justifiably con...
The rise of influencer marketing over the past 15 years or so has been rapid and impressive, to the extent that today, it’s practically a given for niche influencers to get involved in every marketing campaign, especially if you’re looking to attract Gen Z customers. Recent research from...
And marketing messages from different types of social media influencers reach different audiences and achieve varying goals. Depending on the nature of your business, the level or type of social media influencer that makes the most sense to partner with you could be different. ...