Public relations (PR) is an integral part of marketing jobs in China, as the country’s cultural and business codes are exceedingly complex. From understanding the nuances of press releases to better connecting with clients, PR professionals are expected to have an intricate understanding of China...
6. Public relations Public relations (PR) is a type of marketing that can help build your business reputation in the media. Public relations builds beneficial relationships between your company and the public through earned media to manage a business’ image and reputation. Ultimately, PR aims to...
A marketing campaign is a series of coordinated activities designed to promote a product, service, or brand to a specific audience. In simpler terms, it’s like a big plan to tell people about something you want to sell or share. It can include things like advertisements, social media posts...
What is public relations? But isn’t PR just marketing…? 5 pillars of public relations for creators 4 simple PR strategies for creators Edward Bernays knew exactly what he was doing when he hired ten women to light up their cigarettes during the 1929 Easter Parade in New York. Back then,...
Guerilla marketing Word of mouth marketing Referral marketing Acquisition marketing Retention marketing Brand marketing Behavioral marketing Nostalgia marketing Neuromarketing Emotional marketing Public relations Mobile marketing Relationship marketing Voice marketing Partnership marketing User-generat...
Public relations (PR) campaign The goal of PR is to build brand awareness by having other people talk about you and your business. This can mean offering quotes or interviews for writers or publishing a press release with an announcement. How to create a successful marketing campaign in six ...
Types of Marketing Communications Marcom implies different ways of reaching customers. We’ve prepared the main types businesses use most often to drive the attention of their target audience. Digital marketing.In this type, brands use the internet to market and promote products, connect with custome...
Marketing campaigns are meticulously planned and executed strategic activities to promote a product, company, service, or brand through various channels. These campaigns are executed through digital platforms, social media, advertisements, and public relations to deliver a clear, persuasive message to a ...
Marketing is the act of promoting and selling products or services. It encompasses everything from research and product development to creating strategies that engage potential customers. In essence, marketing lays down the groundwork for a brand’s relationship with its audience. Before going any de...
Every individual or entity operating in the public eye faces the spread of information about them or their practices to the public. While public relations is an industry unto itself, any attempt to portray oneself in a certain way to others can be considered a form of public relations. Key T...