Research indicates that nowadays some consumers are much less influenced by advertising than in the past. What do you think are the reasons for this? Do you think this is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge ...
Consumer staplesare a sub-category of consumer goods that are regarded as essential products. Examples of this include food, beverages, and certain household goods.1Consumers view these goods as primary and essential for life. These are the staples people are unable (or are unwilling) t...
There are many causes of fraud but the primary causes boil down to pressure or opportunity. To note, scammers utilize perceived pressure or perceived opportunity to scam consumers with promises of wealth, missed opportunities, and demanding that action be taken on the spot. People can be "bullie...
With a thorough understanding of primary, secondary and tertiary packaging, you canlower your packaging costs, improve its performance and get more value for money from your logistics. In this article, we’ll touch on: The differences between primary, secondary and tertiary packaging Examples of th...
Traditionally, marketers have relied on six primary types of behavioral segmentation: Benefits Sought: This type of segmentation delves into understanding what specific benefits or features customers prioritize when making purchasing decisions. For example, when customers buy toothpaste, they may prioritize ...
The primary objective of this study is to identify categories of organic food consumers based on the CFL (convenience food related lifestyle). Secondarily, this study explores characteristics, motivations/barriers in consumption and perception regarding to self-focus perception (such a...
Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary categories of segmentation, illustrated below. Demographic (B2C)Firmographic (B2B)Psychographic (B2B/B2C)Behavioral (B2B/B2C) Defin...
For example, McKinsey’s report on holiday shopping behavior that categorizes consumers based on their primary concerns shows that: 46% of people get confused about what to buy on holidays. Another 44% try to budget their purchases to control expenses. ...
6.1 Primary Research Characteristics: Self-conducted; could be expensive and time-consuming Primary research is any kind of systematic investigation where researchers choose to be directly involved in the data collection process instead of relying on already acquired information. ...
An account manager also serves as the client’s primary point of contact at the company. When they have non-support questions, they’ll go to you. The main metrics you’ll be measured by? Retention and satisfaction rates. But account managers also look for upsell and cross-sell opportunitie...