Understanding public relations Types of public relations Public relations vs. advertising Marketing vs. public relations PR tools Public relations examples Public relations agencies Public relations jobsShareYou can never know too much, especially within the PR industry. With changes in the digital world...
Discover the types of cyber attacks in cyber security. Learn about common cyber threats, their impact, and how to protect against cybersecurity attacks.
Getting attention from the media (and taking advantage of their reach). Example “Dumb Ways to Die” was an awarded PR campaign promoting railway safety in Australia. According to thecreative director of the campaign, “The aim of this campaign is to engage an audience that really doesn’t ...
These wee trends are lively and many. They’ve been around for a while, impacting early adopters. An example would be Facebook when it first launched. A service initially only open to students, growing into one of the leading social media platforms. Other examples of micro trends include sub...
A proactive approach to retail PR can help your business grow. In this article, learn the benefits and types of retail PR, how to create a retail PR campaign, and also check out six agencies with expertise in the sector.
Nobody’s perfect, but who wants to be a nobody? The real magic happens when we embrace our… Organic Marketing: Definition & Full Guide [2025] Organic marketing is the type of marketing that doesn’t rely on ads. It's about building your online… ...
Foundations of Public Relations: History & Influences Threats to Client-Firm Relationships in Public Relations Public Relations in the 21st Century Public Relations Licensing: Agencies & Importance Non-Profits & Public Relations | Importance & Strategies Information Flow as a Public Relations Tool Crafting...
Traditional advertising and promotion remain the core bread and butter of marketing and it’s no different in China. From big advertising agencies to individual freelance creatives, these positions are essential for making sure that products or services achieve visibility and reach their target market...
During the past 10 years, public relations agencies and companies have increasingly added digital marketing to their capabilities. Within the digital marketing discipline, there are several job categories that have emerged. Social Media Specialists ...
Types of Public Relations Public relations is often divided into different agencies or departments. Each department is specifically suited to handle a specific aspect below: Media relationsis the emphasis of forging a strong relationship with public media organizations. A media relations team often works...