In light of critiques of structured studies of market orientation in firms, this paper reports on a qualitative investigation of market orientation amongst... A Tregear - 《European Journal of Marketing》 被引量: 39发表: 2003年 Prioritisation of Marketing Investments in Different Types of Marketing...
A business with a product orientation directs its energy towardcreating and marketing the highest-quality offerings.Such a company makes the assumption that the sales and marketing parts of the process will take care of themselves if the product is of high enough quality. A business with a produ...
This study adopts resource-advantage (R-A) theory and builds on the extant literature in strategy orientations and marketing strategy to propose a conceptual model and hypotheses about the performance of five product-market strategy types as derived from customer orientation and innovation capability. ...
Plus, for every different type of video you can make, there are multiple different styles you can approach it from and different orientations you can shoot and share it in. To achieve the goals you set out in your video marketing strategy, you’ll need a variety of video types to meet ...
CRM and Marketing CRM and HR Misunderstandings about CRM Benefits and Challenges of CRM Software CRM (Customer Relationship Management) Software and Its Importance What is Customer Relationship Types of Customers Orientation of Customers Customer Modeling Customer Profiling Regression Scoring Quality of Relati...
Such ability, as a result, facilitates firms to succeed and gain competitive advantage in the industry by improving their efficiency of creating and marketing products and/or services. In this context, current research examines how risk-taking and proactivity dimensions of entrepreneurial orientation ...
Studies that include percentage volumes of all the compounds (gases) mixed in the Earth’s atmosphere. This type of research is widely used to develop and test theories, models, and hypotheses pertaining to phenomena. It is mostly used in demography, economics, marketing, sociology, psychology, ...
Every organization has its unique strategies, processes, and priorities. Therefore, the soul of your organization—including its size, industry, market orientation, technology adoption, and global presence—directly impacts operations management. These features dictate its structure, management, and optimizat...
These resources may come from other departments; for example, your marketing team might create an infographic or sales sheet that you include in your email template. Or you might have a list of product features you want all sales reps to discuss with qualified leads. Reps need the right sal...
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