A marketing campaign is a series of coordinated activities designed to promote a product, service, or brand to a specific audience. In simpler terms, it’s like a big plan to tell people about something you want to sell or share. It can include things like advertisements, social media posts...
Or Dollar Shave Club’s introduction to the world, cleverly pointing to the benefits of a direct-to-consumer model? These memorable ads are more than just great creative. They’re more like the tip of an iceberg—the small, visible pinnacle of a marketing campaign planned and executed by ...
Customers brought in cans of beans in exchange for Heyday cans, and the swapped cans were donated to City Harvest, a food rescue nonprofit. 💰Learn from Heyday's successful event and hear founder Kat Kavners's advice for planning a viral marketing campaign for your own brand. 21. ...
A brand may utilize a manual email campaign as a way to send out updates like recent news or an upcoming industry event that falls outside of your typicalemail marketing strategy. This type of campaign could also come in handy to push out information on a new product release or a special ...
Any strategy that allows consumers to participate in a marketing campaign is considered user-generated marketing. The most common user-generated marketing strategy is getting users to use your product and share the experience via social media. On Instagram, this typically involves using a branded ...
Fill Your Cup with Value Using These 6 Marketing Campaign TypesMike Linville
Types of Marketing Research Marketing Research Marketing research provides information to reduce uncertainty. It helps focus decision-making. Sometimes marketing researchers know exactly what their marketing problems are and design careful studies to test specific hypotheses. For example, a soft drink ...
Marketing Types: Before you begin your marketing campaign, it helps to recognize the differences in the 3 main types of marketing: undifferentiated marketing, differentiated marketing, and concentrated marketing. Here is a quick overview of the main types. ...
Business plan Marketing plan Campaign plan Digital marketing plan/digital transformation plan Multichannel marketing plan Omnichannel marketing plan RACE Growth SystemWe have structured this guide to reflect the hierarchy of business and marketing plans to suit all sizes of business. Successful plans ...
A marketing campaign can strive to create a positive impression of a brand or business offering, or it might be created to combat a negative impression. For example, companies that lose sales due to major negative press often use marketing campaigns to rehabilitate their image. One example is ...