Whilea great logo combines many elements– font, images, color palette, etc.), these elements will only make a cohesive balance if you are clear about the type of logo you want to create. There are two main logo categories: Image or icon-based logos and name-based logos. However, nine...
“Logos operate on a sliding scale between the purely verbal and the purely visual: a word with a letter that makes a visual pun, or a symbol containing a company name,”–Michael Evamy, author of Logo: The Reference Guide to Symbols and Logotypes. ...
When it comes to understanding types of logos and which one is right for you, dynamic logos are kind of a unique anomaly in that they can take on many forms. This may sound strange, since a general rule of logo design is consistency, however that is precisely what makes dynamic logos so...
Before you create your own logo, read up on the nine types of logos to figure out which is the best fit for your brand.
3. Letterforms A letterform logo is a more simplistic form of a letter mark. It consists of only a single letter, set in a bold and impactful typeface. Examples areWordPress,Netflix,McDonald’s, etc. A. When To Use Letterform Logos ...
Letterform logo examples These are minimalist representations of brands. Letterforms are widely used. Think of the likes ofWordPressor theMcDonald’sarch. Many designers consider the letterform to be an offshoot of the monogram logo. Since they are usually represented by just one letter, letterfor...
This leads to an often minimal logo design. Many successful brands use this type of logo. With wordmarks, lettermarks, and letterforms, the emphasis on typography requires the design be that much more intentional, as there are no other elements to support their efficacy. Your words (and how...
Logotypes are also called type-based logos or typographic logos and are divided into three subcategories below: ●Wordmarks: Logotypes that are made up of entire words and usually contain the full brand name such as Google or DesignMantic. ...
However, our understanding of how brand names are incidentally processed when presented as logotypes is incomplete. To address this gap in knowledge, we conducted a virtual reality experiment to explore the transposed-letter confusability effect on brand name recognition. Participants were immersed in ...
To make an effective wordmark logo, select or design a font that aligns with the brand personality while also setting it apart from competitors. It should have its unique identity, avoiding any resemblance to existing wordmark logos. For example, the brandPRADA,which has this type of logo, s...