Type of researchWhat’s the difference?What to consider Primary research vs secondary researchPrimary data iscollected directly by the researcher(e.g., throughinterviewsorexperiments), while secondary datahas a
Research methods refer to the strategies, tools, and techniques used to gather and analyze data in a structured way in order to answer a research question or
Qualitative data is important in determining the frequency of traits or characteristics. Understanding your data can help you understand your customers, users, or visitors better. And, when you understand your audience better, you can make them happier. First-party data, which is collected directly...
The table below gives information about the amount of tax collected (as percentages of GDP) in five countries for the years between 1975 and 2005. Summarise the information by selecting and reporting the main features, and make comparisons where relevant. Write at least 150 words. Task 1 表格...
Real-Time Performance Monitoring: With the help of digital platforms, marketers can monitor and adjust their strategy in real time by using data-driven decisions such as click-through rates, bounce rates, and conversions. Global Reach: Even small businesses can use digital platforms to connect with...
Decision making: Using sophisticated machine learning models, AI agents analyze the collected data to identify patterns and make decisions. For example, they can determine the most appropriate response to a customer query based on past interactions and the current context. This decision-making process...
The product data collected when engaging with customers after delivery is an advantage of well-executed reverse logistics. Data provides insight into an organization’s supply chain and an opportunity to improve products and/or the customer experience. ...
In this scheme, the scammer has collected the individual's banking credentials. Further, by visiting the fraudulent banking site, the individual may have unknowingly downloaded malware to her computer, which will be tracking and collecting other data and sending it to the scammer. ...
In terms of impact, ransomware can affect the availability of data -- for example, encrypting the data and demanding the victim pay to get the decryption key; destroying the data -- for example, data is deleted if a payment is made or, in some cases, not made; and disrupting access ...
Travel companies can also use AI to analyze the deluge of data that customers in their industry generate constantly. For example, travel companies can use AI to help aggregate and interpret customer feedback, reviews and polls to evaluate the company’s performance and develop strategies for improv...