Channel VARs(also referred to as Solution Providers) are the most well-known channel partners. Simply put, channel resellers take your product, add profit margin and deliver it to end users with value added in many ways. They can be regional partners who specialize in a specific ...
For organizations that use indirect channels sales partners for all or part of their revenues, Channel Partner Managers (CPMs) play an essential part of those companies’ success. Unfortunately, in working with our clients, we find that the role of the CPM is often defined too vaguely. Without...
We expect our partnerships will result in a positive ROI not just for ourselves, but for our partners, too. We believe that all successful partnerships are based on data, not emotion. We thoroughly consider the time commitments and financial costs associated with all of our partnerships, both ...
Hybrid channels are a mix of direct and indirect channels. In this model, the manufacturer partners with intermediaries in this model but still controls customer contact. One example is brands promoting products online but not delivering them directly to customers. Instead, they nominate authorized di...
Beyond boosting revenue, distribution channels can also broaden the portfolio of products and services available to customers. VAR, SI and MSP channel partners, for instance, often provide consulting, technology implementation services and post-sales support. They might also incorporate a vendor's produ...
Channel partners must be differentiated on the basis of what they do rather than what they are called. Therefore, partners must be defined on the basis of their partnership type or business model. In this report, we detail how channel marketing organizations can define and document the business...
A project management report serves as a summary of a particular project’s status and its various components. It’s a visual tool that you can share with partners, colleagues, clients, and stakeholders to showcase your project’s progress at multiple stages. Let’s look at our example and ...
A marketing channel is a place where you attract new customers to your business. It can be an online platform or an offline channel, like a billboard. Some marketing channels are free, while others are paid. The mix of marketing channels you choose helps comprise the overall marketing strat...
With a greater and greater need for a social presence and an overwhelming amount of platform choices, it can be hard to pick which social channels to use. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you don’t want to miss great...
Channels of Distribution implies the means through which the good or service need to pass to reach the intended consumer. Based on the number of intermediaries involved, the channel of distribution can be short or long. Further, it has a great impact on the company’s sales, as the higher ...