An effective brand licensing strategy ensures that your brand’s assets are safe and protected, and that any licenses you hand out will ultimately benefit your brand. Here’s how to get started. 1. Protect your intellectual property Protecting your intellectual property (IP) is one of the most...
Product differentiation is essential for brand development. Products that are distinct and distinguished help build the brand’s reputation and image. When a company continually produces goods with unique qualities or advantages, it improves customer loyalty, fosters trust, and boosts brand equity. This...
“5 Types of Business Strategies,” unlocks the door to business success. By exploring five critical strategies – from product development to marketing –, you’ll have the tools to refine your business edge.⚡
it focuses on a smaller consumer group. Businesses deploying a focus strategy aim to capture a specific market rather than exponentially expand their customer base through low pricing or novel product development. There are 2 types of focus strategies for niche markets: ...
Types of Pricing Strategies – 7 Major Types: Premium, Penetration, Economy, Price Skimming, Psychological, Product Line Pricing and Pricing Variations 1. Premium Pricing: A‘premium strategy’ uses a high price, but gives good product/service in exchange. It is fair to customers, and more impo...
[7] Kalpesh KD, Kevin LK. The Effects of Ingredient Branding Strategies on Host Brand Extendibility [J]. Journal of Marketing 2002, 66(1):73-93. [8] Li G, Huang L, Lu H. Research on the evaluation effect of elemental brand attributes under different joint modes-A theoretical perspectiv...
Global Ecommerce Statistics: Trends to Guide Your Store in 2025 Customer Experience Fashion Brand Storytelling Examples to Inspire You 24 Mar 2023 Growth strategies SEO Product Descriptions: 7 Tips To Optimize Your Product Pages for Search 24 Jan 2023...
Because of the wide scope, long time, large brand and high investment, the comprehensive transformation has great influence on the daily operation of department stores. It is an important strategic decision in the process of enterprise operation and has great influence on the future development of ...
Marketing is the act of promoting and selling products or services. It encompasses everything from research and product development to creating strategies that engage potential customers. In essence, marketing lays down the groundwork for a brand’s relationship with its audience. Before going any de...
Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. Marketing used to be centered around traditional marketing techniques including television, radio, mail, and word-of-mouth strategies. ...