两级传播理论又称为二级传播理论,是关于“传播流”研究的的一种理论,由美国传播学者拉扎斯菲尔德等人在 20 世纪 40 年代的《人民的选择》一书中出。两级传播理论认为,大众传播的信息不是直接流向受众,而是需要经过意见领袖这个中间环节,即表现为“大众传媒—意见领袖—一般个人”的两级传播过程。 罗杰斯的《创新与普及...
两级传播理论，这一传播学领域的经典概念，始于美国传播学者拉扎斯菲尔德等人的《人民的选择》。其核心观点认为，信息在大众传播过程中并非直接流向受众，而是需经过意见领袖这个环节，形成“大众传媒—意见领袖—一般个人”的两级传播模式。罗杰斯在《创新与普及》中对这一理论进行了补充，区分信息流与影响流，...
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1)two-step flow of communication两级传播 1.Based on the theory oftwo-step flow of communication,it is of great significance to introduce it into the information user study.文章以传播学中两级传播理论为基础,通过对两级传播理论中意见领袖的角色和作用的论述,结合情报用户研究,进一步说明了在情报用户研...
二级传播
The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: informationflows from the media to the influentials and from them to everyone else. 难点:called the “two-step flow of communication”作什么成分?
a可以成为画家了 Might become the painter[translate] aFoliar flavonoids of nine species of Bauhinia 紫荆花的九个种类叶黄酮类化合物[translate] aThe Discovery of the Two-Step Flow of Communication 커뮤니케이션의 2 단계 교류의 발견[translate]...
两级传播(Two-step flow of communication ) 522020-09 3 脱口秀(Talk Show) 442020-09 4 隐性采访 672020-09 5 编码-解码 612020-09 6 新闻策划(News Planning) 532020-09 7 受众框架(Audience Frame) 532020-09 8 新新闻主义/新吉纳主义(New Journalism) 412020-09 9 基模(Schema) 642020-09 10 刻板...
The two-step flow of communication model (sometimes just called the two step flow theory) is a hypothesis that posits the belief that ideas flow upward from the mass media to opinion leaders. The ideas then go from the opinion leaders back down to the wider population as a whole. This ...
Based on the theory of two-step flow of communication,it is of great significance to introduce it into the information user study. 文章以传播学中两级传播理论为基础,通过对两级传播理论中意见领袖的角色和作用的论述,结合情报用户研究,进一步说明了在情报用户研究中有效的引入两级传播理论具有重要的现实意...