两级传播理论又称为二级传播理论,是关于“传播流”研究的的一种理论,由美国传播学者拉扎斯菲尔德等人在 20 世纪 40 年代的《人民的选择》一书中出。两级传播理论认为,大众传播的信息不是直接流向受众,而是需要经过意见领袖这个中间环节,即表现为“大众传媒—意见领袖—一般个人”的两级传播过程。 罗杰斯的《创新与普及...
two-step flow model of communication, theory of communication that proposes that interpersonal interaction has a far stronger effect on shaping public opinion than mass media outlets. The two-step flow model was formulated in 1948 by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet in the book...
Two-step flow model of communication, theory of communication that proposes that interpersonal interaction has a far stronger effect on shaping public opinion than mass media outlets. The two-step flow model was formulated in 1948 by Paul Lazarsfeld, Ber
二级传播
The two-step flow of communication model (sometimes just called the two step flow theory) is a hypothesis that posits the belief that ideas flow upward from the mass media to opinion leaders. The ideas then go from the opinion leaders back down to the wider population as a whole. This ...
Step By Step 4 by:西蒙伊伊 3995 Step By Step 3 by:西蒙伊伊 2255 Step By Step 2 by:西蒙伊伊 1.5万 step by step(book1) by:letearslovesong 1.3万 step by step(book2) by:letearslovesong 558 Step By Step-Adalfried Popivoda by:情迷电音 ...
1)two-step flow of communication两级传播 1.Based on the theory oftwo-step flow of communication,it is of great significance to introduce it into the information user study.文章以传播学中两级传播理论为基础,通过对两级传播理论中意见领袖的角色和作用的论述,结合情报用户研究,进一步说明了在情报用户研...
Learn to define the two-step flow theory of communication. Discover the two steps of the two-step flow communication process. See examples of...
The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the “two-step flow of communication”: informationflows from the media to the influentials and from them to everyone else. 难点:called the “two-step flow of communication”作什么成分?
两级传播(Two-step flow of communication ) 522020-09 3 脱口秀(Talk Show) 442020-09 4 隐性采访 672020-09 5 编码-解码 612020-09 6 新闻策划(News Planning) 532020-09 7 受众框架(Audience Frame) 532020-09 8 新新闻主义/新吉纳主义(New Journalism) 412020-09 9 基模(Schema) 642020-09 10 刻板...