Heightened authenticity of Twitter communication, in turn, induced more positive reactions to a fictitious politician's tweets. Such effects, however, were more likely for people who attributed the blunders to the medium, rather than the involved politicians' personal dispositions. Study 2 (n = 646...
ChaeBongsug (Kevin)ParkEunhye (Olivia)Chae, B.; Park, E. Corporate Social Responsibility (CSR): A Survey of Topics and Trends Using Twitter Data and Topic Modeling. Sustainability 2018, 10, 2231. [CrossRef]
Moreover, we found strategic messaging in the firm-generated content used by the hotel segment to attract and manage its consumers.doi:10.1080/13683500.2021.2003759WooHyuk KimEunhye ParkSungBum KimJennifer TunstallRoutledgeCurrent Issues in Tourism...