However, it’s been clear for some time now – and from various different data points – that a significant share of people who consume Twitter content never actually qualified for that mDAU metric. In other words, Twitter’s previously reported metrics significantlyunder-represented true usage of...
In 2022, Elon Musk acquired Twitter for $44 billion, after months of back and forth between the company and Musk haggling the price. Musk cut more than half of the staff count, opened up the verified platform to all members, as long as they paid a monthly subscription, and in 2023 chan...
giving bots with 'good content' free access. The roll back comes a week after the platform tweeted that it wouldbegin charging for its APIstarting on February 9. Twitter owner Elon Musk stated that the free API was being 'abused badly' since there wasn'...
"Musk hasn't managed to make a single meaningful improvement to the platform and is no closer to his vision of an 'everything app,' than he was a year ago," said Insider Intelligence analyst Jasmine Enberg. "Instead, X has driven away users, advertisers, and now it has lost its primar...
tweets. Admittedly, their definition of a “heavy user” seems anything but: someone who logs into Twitter six or seven days a week, and tweets three or four times a week. Still, since Twitter has a smaller user base than rivals like Facebook or Instagram, any decline in usage is a ...
Since Elon Musk took control of Twitter in late October, confusion over what is, and what is not allowed on the platform, even what a verified account is, has run rampant.
In an unusual move for what’s been an unusual takeover bid for Twitter by the world’s richest man, Tesla CEO Elon Musk addressed the social platform’s employees Thursday, even though his $44 billion offer has not yet been completed.
But over the past months, Musk and Twitter have tussled over the methodology. Twitter uses a metric it calls mDAU, for monetizable daily active usage. That "is literally a metric they invented," Ferrara said. "You cannot contrast and compare that metric with any other service." ...
Twitter’s historically strong usage in Japan was specifically called out by Musk as what the company should aspire to “ideally in every country without exception.” “It may seem as though Twitter is US-centric but if anything it’s Japan-centric” “It may seem as though Twitter is US...
(NYSE: TWTR) today announced that it has entered into a definitive agreement to be acquired by an entity wholly owned by Elon Musk, for $54.20 per share in cash in a transaction valued at approximately $44 billion. Upon completion of the transaction, Twitter will become a privately held ...