Hutchinson’s vision is to make TVNZ’s first-party data more immediately actionable. By implementingAdobe Real-Time Customer Data Platform, powered byAdobe Experience Platformand hosted in the cloud on Microsoft Azure, Hutchinson’s team introduced new ways for advertisers to connect with audiences,...
(even those which are not commercially funded, such as Radio NZ, are benchmarked on ratings in ways similar to how commercial media are), so these imperatives apply almost as much to the ‘public service’ broadcasters as to those owned by foreign venture capital firms whose sole interest is...
“Advertisers are searching for ways to personalize engagement with consumers, and the solution we’ve built for TVNZ using AWS Clean Rooms provides this,” said Rio Longacre, global lead for Advertising and Marketing Transformation at Slalom. “This six-week project was a fantastic...