,Bottledwaterconsumption-In1999,U.S.consumerspaidbetween240and10,000timesmoreperunitforbottledwaterthanfortapwater Informationfailure–ASYMMETRICinformation,Usesasymmetricinformationtoexplainwhycertainmarketsareabsent(orAkerlof’sLemons(GeorgeAkerlof,1970)A“lemon”isadodgydefective(secondhand)carverylimited)–e.g....