More than 120 years ago, Jerome Monroe Smucker was selling apple butter from a horse-drawn wagon in Ohio, where The J.M. Smucker Co. is still based. Its longtime successful advertising slogan was “With a name like Smucker’s, it has to be good.” Beyond fruit spreads, its brands incl...
Particular attention is given to how this method is used at small, tuition-dependent liberal arts schools such as Ohio Wesleyan University. Topics covered include campus visits for prospective students, telephone calls from admission officers, and the work of admission counselors.Gardner...