Digital marketing doesn’t exist in a silo, so it’s important to ensure the budget going into digital marketing is aligned with and impacts business and marketing strategy. Research onmarketing budget trendsfrom Gartner suggests that insufficient budget may be a factor limiting digital mar...
Stay relevant and curious in 2024. Boost your knowledge and skills to kickstart or advance your career with DMI’s industry-aligned and certifiedProfessional Diploma in Digital Marketing. The course explores digital marketing fundamentals, social media marketing, SEO, analytics, AI, PPC, email market...
Nikki Lam(Neil Patel Digital) presents some insightful points on how to prepare and copy with Google's SGE which has brought a new way of complexity to capturing visibility and traffic in search marketing. Brian Corish(Elemental) delves into what AI really means for us and how to set expect...
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Ready to ride the wave of digital marketing trends into 2025? Turning the calendar toward 2025, here’s one thing to remember: our focus on communicating the brand story hasn’t fundamentally changed. Think of the trends you saw as tools and methods you can use to meet the audience more ...
Each year, at Smart Insights we review the latest trends to suggest actions marketers can take to tap into the opportunities offered by the latest trends. In his article on the2024 Digital Marketing trends shaping the future of marketing, our co-founder Dave Chaffey summarizes the mega-trends ...
Transparency will be just as important for local marketing as it is for national and global marketing. Your local community wants to stand behind you if you support the same ideals they do. Don’t put on a facade just to please the masses, but use your platform to do good an...
Stay current with the latest digital marketing trends that will help you get an edge on the competition to reach your target audience.
Digital Marketing Trend #2: Google Keeping Users on GoogleOne of the top digital marketing trends of 2025 is known, quite fittingly, as “zero click searches.” Let me explain. Google’s latest updates have introduced new features—like AI summaries–or made existing features—including rich ...
The Road Ahead: Digital Marketing Trends 2025 and Beyond AI’s role continues to evolve and success will depend on balancing efficiency with authentic connections. AI is no longer just a tool—it’s becoming the foundation of modern marketing strategy. 2. Search Everywhere Optimization By 2025, ...