Dive into EMARKETER's guide to video game ads that illuminates the current state of the industry, best practices, proven tactics, and the reasons behind its effectiveness.
Since then, he has been committed to giving back to the video game industry that raised him by providing honest criticism, sharp analysis, and thorough coverage. Giovanni is currently based in Brooklyn, New York where he works alongside his cat, Mirah. On weekends, you can find him ...
Cloud gaming is expected to be the fastest-growing sector in the game industry in China; it has accumulated significant momentum. For instance, CloudUnion reportedly has a subscriber base of 20 million, which signifies cloud gaming's bright prospects in the country. The strong compatibility of cl...
friends. He carried that passion into college, where he hosted and produced Ithaca College’s own studio format video game news show. Since then, he has been committed to giving back to the video game industry that raised him by providing honest criticism, sharp analysis, and thorough coverage...
The Atlas of the Video Game Industry in Portugal published its second edition in 2020, with the main goal of mapping, characterizing, and analyzing the evolution of the video game industry on a national scale. This paper presents information on the current situation and recent trends (2016鈥 ...
AI and personalization in video streaming are still going strong. Find out the trends and technologies that will shape the video industry in 2024.
What will be the Valuation of the Video Game Market by 2033? The market is estimated to secure a valuation of USD 805.3 million by 2033. What are the Trends in the Video Game Market? The rising e-sports contests are the current market trends. ...
Locked down at home, more people are playing video games than ever. Can companies convert casual gamers into long-term customers?
Mobile game industry leaders rely heavily on in-app purchases and subscription-based monetization models. This has proven to be very successful. However, more and more IAP game developers have also started to implement in-game advertising. Not only do ads serve as an additional source of revenue...
Asia Pacific will remain the largest region and it is also expected to witness the highest growth over the forecast period due to significant improvement of broadband Internet in this region. Growing internet has enabled a steady rise in the online video game market, as it allows gamers to ...