This is one of the trends we covered in our recentThink Forward 2023report – in the post-genuineness internet, the margins have become the only safe place to embody realness. We see this in action through an ever-expanding list of digital micro communities on social media which allows people...
Insight No. 1: Marketing software will be in high demand in 2024 The adoption of martech has become not only a choice, but a business necessity. Among all software buyers (not just marketers), marketing software is the second highest priority software investment for 2024 at 28%, behind only...
That's why you need to be aware of all the challenges and trends you will face doing marketing in 2023: 6 Challenges for Marketing in 2023 In 2023, marketing companies face a number of challenges, and there are undoubtedly many, many challenges facing marketing, but this time we will focus...
Content marketing in 2023 will be shaped by two trends: the growth of AI and the emergence of behavioral science. AI will crunch reams of data to quickly determine who to target and where/when to find them. Behavioral science will help create content in a brain-receptive way, increasing eng...
“Brands who want to be successful at influencer marketing today will focus on content creators who can tell a brand story quickly and visually so that can be repurposed by the brand across organic and paid social, on the ecommerce store, and in marketing communication via email as well." ...
Digital marketing is an ever-evolving landscape that continuously adapts to new technologies and consumer behaviors. As we step into 2023, it's crucial for
What’s ahead for marketing in 2023 “Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands,” says Emily Weiss, Principal Researcher in the Gartner ...
As the advertising industry evolves and the economy remains uncertain, marketing trends are also changing in 2023. Here are five trends, from media sustainability to interactive ads, to keep in mind.
The 2023 Global Marketing Trends Executive Survey polled 1,015 executives from the C-suite from global companies in the United States, United Kingdom, Switzerland, Japan, Middle East, and Australia in July 2022. The survey respondents included marketing executives holding roles such as chief marketi...
Trend #1: Augmented Reality, Virtual Reality and Artificial Intelligence Show the Way for Marketing in 2023 Florian Hübner, Uberall CEO and Founder More and morebrandshave started integrating AR features into their apps and online campaigns. Consumers are trying out AR and experiencing upgraded custom...