4 emerging trends in healthcare marketing Amongst the disruption we have seen in 2022-23, four emerging trends have taken center stage in healthcare marketing, promising to revolutionize the industry in 2024: Digital engagement, Telehealth, e-detailing, and Direct-to-Consumer (D2C) approaches. The...
A big focus for healthcare groups is “data democratization”—making sure that all their data from disparate systems are in one place and that everyone can access it. That means marketing, operations, and the executive team. I can’t tell you how many speakers at Scaling Up made a point ...
In the dynamic intersection of patient-driven SEO evolution and the increasing influence of AI, staying attuned to healthcare marketing trends, medical marketing trends, and the broader digital marketing landscape is crucial for healthcare practices as well as navigating the complexities of the current...
improve the patient experience, and support the organization’s overall business model. Here’s a look at emerging healthcare marketing trends that could give your organization a leg up on the local competition.
Marketing Discover the Prescription for the Perfect Patient JourneyAccording to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements....
You’ve probably seen headlines and blog articles using buzzwords like “healthcare marketing 2020” or “new trends in healthcare marketing,” and it can be challenging to decipher which blog is giving gems and who’s rinsed and repeated last year’s statistics as new. Instead, the Practice...
Five Trends Transforming Healthcare MarketingKeith Jennings
Healthcare marketing is in evolving phase and physicians are decision makers in this transformation. In the new healthcare delivery model based on transparency, quality outcomes, and patient satisfaction, patients are now at the center of every healthcare marketing strategy.Here are healthcare marketin...
Healthcare marketing budgets have fallen from 9.6% of total revenue in 2023 to only 7.2% in 2024. To achieve growth objectives, healthcare-focused CMOs must drive increased productivity amid budget pressures. The latest Gartner CMO Spend Survey found that healthcare CMOs are most committed to ...
Lack of CRMs:The healthcare space is a slow adopter of customer relationship management (CRM) systems. Ourhealthcare marketing surveyfound that 47% do not have a CRM in place. Without a system to centralize customer data, it’s challenging to pass data back to Google to help its algorithms...