Marketing capabilitiesservice capabilitynew product capabilityelectronic commerce (e-commerce)English Abstract: Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they shoulSocial Science Electronic Publishing...
Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1. Growing Social Media 2020 proved that anything can hap...
Insight No. 1: Marketing software will be in high demand in 2024 The adoption of martech has become not only a choice, but a business necessity. Among all software buyers (not just marketers), marketing software is the second highest priority software investment for 2024 at 28%, behind only...
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've probably experienced the same feeling of whiplash as marketing trends continue to shift. Keeping up with the latest marketing tre...
Marketing moves fast—and AI moves even faster. But fear not. We did our homework and spoke to a few in-house experts about the top marketing trends that you’ll likely encounter in 2025. Get a closer look at these trends below and learn how they might impact your business. Create a ...
Keeping up with the latest trends in email marketing ensures your campaigns stay relevant as customer expectations evolve.
Presented by:Chaewon Lee, Marketing & Sales Director – Korea, BEAUTYSTREAMS ▶ How post-pandemic market is shaping regulatory trends in APAC landscape Presented by:Hyojin Jung, Regulatory Affairs Consultant, REACH24H Consulting Group ▶ Purification, Protection, Skinification, Detoxification: The new...
So, once again, we’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) for their insights and advice on the trends most likely to affect your work in 2023. A few common themes emerged from their varied takes. ...
Developing trends in the marketing of life insurance The personal financial services industry is being changed drastically by a number of legislative and other measures. As a result, life assurance companies are having to reappraise their use of marketing methods in a highly competitive en... ...
Marketing allocates more than half its budget to online channels (54% on average). Within the digital budget, more than 60% is on paid media There is a fairly even balance between the range of digital media channels as shown in the chart in the media section of this post. ...