The customer journey mapping (CJM) platform landscape is an eclectic, innovative market where vendors’ go-to-market strategies and focus vary. Forrester’s ongoing work with CX professionals and CJM platform providers reveals key trends in the use of CJM software across organizations and how these...
The customer journey mapping software market is anticipated to document a CAGR of 16.3% during the period of 2022 to 2032. The market is anticipated to reach USD 48.5 Billion in 2032, from USD 10.7 Billion in 2022. The global customer journey mapping software market is primarily driven by the...
Explore our blog for the latest on customer journey analysis, SaaS metrics, and growth strategies. Stay informed with expert articles and practical tips from the InnerTrends team.
“I highly recommend going through the InnerTrends Customer Journey Metrics no matter what tool you actually use for product analytics.” Almost 90% of those using customer journey mapping said their growth program is delivering a positive impact....
Moving average: Creates a smooth trendline based on a set of averages. Also known as a rolling average, a moving average uses a specific number of previous data points (determined by your selection), averages them, and uses the average as the point in the line. Examples include seven day...
Customer journey in the form of a map can shed light on gaps between customer expectations and their experience at each stage along their journey. Customer journey maps should include context, touchpoints, outcomes, and personas. If you're new to customer journey mapping, be sure to outline yo...
Other top answers included “strategic execution” (49%), “alignment of sales and marketing” (46%), “customer journey mapping” (25%), “adequate staff training” (24%), “lead scoring” (21%), and “defining personas” (18%). ...
Struggling to understand why users drop off your SaaS product journey? InnerTrends uncovers insights into customer acquisition, activation, revenue, and retention — turning user confusion into clear growth opportunities.
Digital Marketing Trend #6: Customer Journey Will Become SeamlessYour customers expect a smooth, connected experience across every touchpoint. Whether they’re browsing on their phone, making a purchase in-store, or leaving a review, everything should feel effortless and unified. ...
Okay, not literally. However, customers expect a seamless experience from the first spark of interest to customer service after the sale. From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience...