“We allow marketing teams to be super agile. They can take insights they didn’t know they had to quickly identify possibilities. For example, they might decide to use a regional focus. Or they can look across a key account and realize everyone went to the same university. Or everybody ...
That information can then be used to steal valuable customer data or payment information. Fraudsters are also increasingly using account takeover (ATO) methods and malware to take control of customer accounts and user profiles during the online checkout process in e-commerce transactions. The ...
Account-based marketingpersonalizes messaging to businesses, targeting each decision-maker with the information they need to solve specific departmental problems. Like personalized messaging directly to customers, account-based marketing yields a higher ROI than other types of marketing. If you sell to ot...
or data skills. And we’re now reaching a point where the lack of data literacy creates unnecessary risks. While much needs to be done to make ethical data and technology a part of our daily lives and decisions, the investments are worth it: the end result will be a more ethical, equit...
Open An Account View Disclosure Greater Regulatory Oversight Investors can hope for, and expect, greater ESG oversight in 2023. "The interpretation and application of ESG investing has varied across the industry in ways that have left ESG investors without clearly defined criteria around what constit...
A significant aspect of energy consumption is dedicated to data center cooling systems, which are crucial for maintaining optimal operating temperatures and preventing hardware failure. Current estimates suggest that data centers account for 3% of global electricity consumption, with predictions indicating a...
Account-based marketing AI assistance Audience creation and segmentation Completeness of automation Content personalization Data privacy controls Ease of use Email and cross-channel engagement Lead nurturing MarTech and CRM integrations Analytics Integrating workflows with sales ...
The global data center rack market by region covers five major geographic regions: North America, Asia Pacific (APAC), Europe, Middle East and Africa (MEA), and Latin America. North America is expected to account for the largest market size during the forecast period due to the presence of ...
After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales. ...
Specimen details and ecological data used can be found in the supplementary materials (Supplementary Table S1). Figure 1 Phylogenetic composition of the dataset, using topology and branch lengths from Stein et al.16 based on data from Naylor et al.17 Blue outlines are neurocrania of ...