Trade Name vs. Trademark/Brand Name A trademark is a specific U.S. government registration for a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one business. A service mark is the same thing for services rather than goods. A trademark is ...
Although a trading name doesn’t provide any brand name protection, the process of trade name registration is an essential step in a company’s branding. The laws on requirements for trade name registration may vary across states, but most require the companies to register their business either ...
A trade name, also called aDBA (doing business as) nameor fictitious name, is the name you use when you conduct business. Walmart is a good example of a trade name. Walmart's trade name is just Walmart—that's the name it uses on its advertising and website, and what most people...
Table 1 - Trade marketing vs. Brand marketing Trade and brand marketing may be different marketing approaches; however, companies can use these two to achieve their marketing and sales objectives. A company can employ brand marketing to develop and communicate the brand image to customers. It wi...
A trademark legally protects a logo, slogan, or other element that affiliated with a business, while a trade name is a company's official name.
Pros of a Trade Name Using a trade name has several advantages, including: Branding flexibility: A trade name allows you to create a brand that’s distinct from your legal business name. Simplicity for sole proprietors: This enables you to do business under a personal name without forming an...
Protect your business's brand and name by filing an application for a trademark. Written by: Adam Uzialko, Senior EditorUpdated Oct 23, 2023 Editor Reviewed:Monica Dyer,Senior EditorBusiness News Daily earns compensation from some listed companies. Editorial Guidelines. Trademarks vs. patents So yo...
Your fictitious business name is also a trademark — something distinctive enough to brand your company's goods or services. You can register a trademark at both the state and federal level. Before registering a fictitious trade name, corporate name or trademark, you'll have to establish that ...
brand name or legal protection for the use of the name.2State laws vary on requirements for registering a trade name, but most states require registration either with the state government or through a county clerk’s office.3The practical function of registering a trade name is primarily for ...
Brand name. As discussed above, the prominent display of the defendant's brand name or logo on the trade dress can overcome a claim of infringement. The rationale is that the likelihood of confusion is greatly reduced. Trade Dress Infringement and Other IP Trade dress is a form of intellect...