The result shows that there is no obvious tourism marketing strategy, goals, and consistency between the tourism marketing strategy and the real market of the ASEZA. The main conclusions war that the budgets are not sufficient for attaining the level of impact required; lack of market research,...
Tourism marketing strategy, a case study for the City of Thessaloniki, including tourists and tourism professionals E-review of Tourism ResearchVelissariou, EftstathiosGkougkoulitsas, Theocharis
The past decade has witnessed a digital age surge in which marketing is universally shifting online and content is the future of reality. The revolution occurred because the audience is now in charge and the days of "interruption marketing" are over, instead "invitation marketing" is leading the...
Cave Hill Creek have seen remarkable growth across a number of key performance indicators since engaging the Webfirm team to implement their digital marketing strategy. Most of the increase was attributed to the success of the ads campaigns being run through Facebook, as well as refinement of con...
During our short training event we reviewed the key aspects of how to think diferently about marketing sustainability, and the steps each business can take. The presentation aimed at inspiring these businesses to do more, but also I was looking for Irish case studies to incorporate into a new...
Marketing Unclassified [#IABV2_LABEL_PURPOSES#] [#IABV2_LABEL_FEATURES#] [#IABV2_LABEL_PARTNERS#] Open access peer-reviewed chapter Written By Vincenzo Asero and Stefania Skonieczny Submitted: 20 March 2017Reviewed: 04 October 2017Published: 20 December 2017 ...
Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector Tamer H. Elsharnouby, Said Elbanna Article 104184 Article preview select article Tourism specialization, economic growth, human development and transition economies: The case of Poland Res...
“I think that’s a very real desire to have some say in what these marketing campaigns look like and how much we spend on them,” said Paine. “That’s a power we don’t have now.” The city collects around $800,000 each year in room tax revenues, according to ...
Dr. Ramos received his PhD in Marketing from University of La Laguna, and he holds a Master in Telecommunication Engineering (Polytechnic University of Madrid). He is a seasoned professional with expertise in software, marketing and tourism. His research focuses on Machine Learning, Tourism and ...
First, self-service counters for instant registration and self-service ordering systems are applied as an integrated tools for practitioners’ marketing and operation. Second, mobile booking and ordering systems emphasize mobility and convenience. Tourists can make room/meal reservations that match the ...