They are looking for ways to optimize signage and place displays in locations that will have the most impact on consumers. This requires a fine balance, with every touch point straddling the line between “selling” a product and “creating” an experience. We’ve already seen big-box...
Identifying the appropriate amount oftouchpoints with customers and prospects(and the means to initiate these touchpoints) within yoursales funnelis pivotal in order to optimize your selling strategy. The “how,”“when,” and “what” of following up is crucial to understand if you hope to hol...
An oft-overlooked touchpoint is product packaging. If you are in the business of selling physical products, your packaging is an asset for promoting your brand and contributing to the overall experience someone has when they do business with you. For starters, packaging must be designed ...
15. Upselling/Cross-selling Emails Customer needs don't go away after a purchase is made. In fact, some customers have additional needs once they start to use your product. This presents an opportunity for you to upsell or cross-sell customers on additional or premium items in...
Consumers in Omnichannel want two things from online retailers: easy access to product information and seamless shopping experience. This is because they are using multiple sources to search for product information while shopping. According to the Beyond the Checkout Cart report by MIT, 80% of sho...
Upselling&cross-selling:related product placement, bundling, customer service recommendations, etc. Shipping and delivery:customer service tracking, delivery notifications, customer preference options, etc. Support during purchase:customer service options, chatbots, live customer chats, etc. ...
Cross-selling emails are a great way to sell additional products to your customers and keep them updated on new products. Sending thank you letters is another example of an important touchpoint because it conveys your gratitude for your customers. You can do this through email or even a ...
Birthdays, holidays, and other moments in time might call for aspecial promotion or coupon code. 20) Remember social media Your social media channels are an extension of your brand and a great place to advertise your services. With social selling tools, you can sell products from your social...
Selling Units: Single item Single package size: 86X15X15 cm Single gross weight: 4.000 kg Show more Lead time Know your supplier Shenzhen ZZDtouch Electronic Technology Co., Ltd. 9 yrsLocated in CN View more productsView profile Product descriptions from the supplier ...
Another big advantage of identifying and optimizing high-value customer touchpoints is the ability to explore cross-selling and upselling opportunities. Suppose you have a high-performing product page. To achieve higher purchase values, you can add new sections of ‘Related Products’ and ‘Also Su...