The Total Addressable Market (TAM) is the estimated market demand for a certain product or service, which can be used to size the implied revenue opportunity attributable to a particular company. Conceptually, the TAM is an estimate of the total demand that exists in the market for a particula...
Total Addressable Market (TAM) Market Sizing Take Rate Market Penetration Market Share What is TPV? Total Payment Volume (TPV) reflects the monetary value of the transactions facilitated by a particular payment processor on a gross basis. Table of Contents How Does Total Payment Volume (TPV) Wo...