Once known as an app for viral dances and funny videos, TikTok has quickly evolved into one of the most popular social media platforms. The app surpassed over 1.5 billion users in 2024, with its second-largest audience in the US. TikTok influencers are a major piece of the app’s success...
blog|Social Media Optimization Top TikTok Influencers: How to Work With TikTok Influencers (2025) Collaborating with TikTok influencers can help you build your brand’s following and engage with loyal customers. On this page What is TikTok influencer marketing? How TikTok influencer marketing works...
Yang Ge is the most famous Chinese influencer on Douyin. The 4 top Chinese TikTokers all have over 50m followers.
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Using the app to connect with like-minded collaborators will also help you get more out of your business’ssocial media budget. Want more tips to improve your TikTok content? Check out our guide tomaking TikTok videosthat sell.
10. Influencer Analytics Influencer Analyticsis an app for Semrush that helps you find the right social media influencers for your brand. It allows you to see detailed statistics on an influencer’s following and post engagement. And an estimate of how much it’s going to cost to collaborate...
TikTok's future, many users fled the ByteDance-owned app, pushing a rival Chinese social media platform to the top of Apple's U.S. charts. On Monday, Xiaohongshu, literally translated as "Little Red Book," surged to the No. 1 spot for free-to-use social platforms on the iPhone App...
While the above influencers do have massive followings on social media, you shouldn't necessarily discount micro-influencers (1,000 to 100,000 followers) or even nano-influencers (less than 1,000 followers) for your brand. Many brands have found great success with influencers who have smaller...
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