什麼是行銷漏斗頂端 (Top of the Funnel, TOFU)? 行銷漏斗頂端 (TOFU) 指的是客戶旅程的初始階段,在這個階段中,潛在客戶首次接觸到一個品牌、產品或服務;而企業端的目標是在讓廣大受眾對品牌、產品產生印象與好感,而不是立即銷售。 TOFU 專注於建立品牌印象和認知度,並吸引可以在行銷漏斗後期階段培養的潛在客戶。
What Happens at the Top of the Funnel Sales funnels are created to move users along on their buyer journey. They start at the top of the funnel then move to the middle and finally the bottom where they become a customer. Well, that’s the goal anyway. The structure of a marketing ...
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Top of the funnel (or TOFU) content ensures that a company is reaching the largest addressable market possible. Salesforce Canada August 31, 2018 6 min read Share articleShare article Just For You Time to Switch to a Direct to Consumer Model? Here’s What to Consider 5 min read Data...
Top of the funnel (or TOFU) content ensures that a company is reaching the largest addressable market possible. Salesforce Canada August 31, 2018 6 min read Share articleShare article Just For You Time to Switch to a Direct to Consumer Model? Here’s What to Consider 5 min read Data...
For starters, here’s a very comprehensive list ofconversion tactics for top of the funnel marketing. When it comes to generating and converting leads for your business, you won’t get anywhere without doing TOFU marketing correctly. The ultimate goal is to work your visitors through the sales...
the funnel as strictly a sales function, and don’t overwhelm or turn off prospects with too much company or product information, or anything that feels like a straight sales pitch. Make sure to advocate for the top of the funnel as an essential part of growing the business, not an add-...
The software as a service (SaaS) customer funnel is a visualization of your customer’s journey and consists of three main stages—top of the funnel (ToFu), middle of the funnel (MoFu), and bottom of the funnel (BoFu). Customer funnel analysis highlights the main events in your sales pro...
Of course, once you get them through the top of the funnel, the work still isn’t complete. Those that are interested will move forward into the second stage, the actual conversion process. Middle of the Funnel: The Conversion This is where the real work begins. You’ve got their attenti...
At the top of the funnel, marketers aim to: Boost brand awareness Generate leads Fine-tuning your approach to top-of-funnel marketing will help you gain more leads, more interest, more reach, and a higher level of brand awareness. It’s tempting to place more focus on other parts of the...