高度的思想认识。具体还得结合语境来。
Consumer-based brand equity and top-of-mind awareness: a cross-country analysis Purpose ‐ The study focused on dimensions of consumer-based brand equity, and especially the recall level of brand awareness. The purpose was to identify ......
Is your brand the first one people think of in your category? Read this guide for everything you need to know about achieving top of mind awareness.
(advertising) The percent of respondents who, without prompting, name a specific brand or product first when asked to list all the advertisements they recall seeing in a general product category over the past 30 days. [..] + 加 英文- 捷克文 词典中的“top of mind awareness" top of ...
mind ‘first’. TOMA is the brand that comes to the mind of the customer first when they are asked an unprompted question about a category or the percentage of respondents who name a particular brand first, without prompting, when they are asked to recall all the advertisements, they had ...
Simonides, standing outside, the sole survivor amid the wreckage, closes his eyes and has this realization, which is that in his mind's eye, he can see where each of the guests at the banquet had been sitting. And he takes the relatives by the hand and guides them each to their ...
Top of mind awareness is usually measured through market research surveys. ButGoogle Analyticsmedia monitoring software and SEO tools offer lots of metrics that can help too. Brand recall To assess brand recall interviewers simply ask consumers open-ended questions about the first brand that comes to...
Perot's advertisements became popular because of its themes about the budget deficit which beat the recall for any spot for President George Bus or Arkansas Governor Bill Clinton.HumeScottEBSCO_AspAdvertising AgeHume, S. 1992. Perot ads are top-of-mind among voters. Advertising Age (November 2...
We all know examples of brilliant advertising campaigns, stunts, and slogans that stick in the mind – and they all came from brands that became household names as a result Just remember: if you’re going to take swipes at your rivals, punching up is ok, but punching down isn’t. 10....
Top-of-Mind Risks 2019 Cyber inches nearer the top on the Allianz Risk Barometer and represents the most worrisome business-interruption trigger.